strategically

The overall business development challenge can be summarised as follows:

Achieve customer satisfaction, and more (Establish and develop the processes to achieve the necessary interaction)
Minimise the resources to operate the processes delivering cost effectiveness and productivity
Responsiveness, focussing on the shortest cycle time
Flexibility: can the process accommodate different or fluctuating demands?
Capacity: what potential exists for a particular process throughput.

A data management solution has to underpin the above. The foundations to provide the system to support and embrace change whilst improving every aspect of a company's activities.